So far, the company has resolved this conflict by allowing each country to get on with devising ideas for its local market, while the chain-smoking Mr de Mol runs his own creative unit in the Netherlands.Made up of some 20 people, this team concentrates on ideas for the international market, for both TV and other media.
That means Shazam, or other platforms using Vadio, could extend a new type of creative unit, a video channel, to advertisers or artists on their platform.
MTV, New York, part of the MTV Networks unit of Viacom, is forming an advertising creative unit, called MTV Scratch, to help marketers reach young consumers.
Ms. Jacobs, 40, assumes responsibilities from Alan Karo, 43, senior vice president, who left Calvin Klein last week to take the new post of executive vice president for marketing and operations at the Limited brand and creative services unit of Limited Inc.
At the time, BMW had no dedicated, company-spanning unit to leverage the creative power of startups.
"And this is the first time George Washington will have a speaking role," said Kathy Rogers, a senior show producer for Walt Disney Imagineering, the unit that oversees the creative side of the theme parks.
Those executives, who are featured in the first series of ads are: Lee Clow, chairman and worldwide creative officer for TBWA Worldwide, part of the Omnicom Group who is based in Playa del Rey, Calif.; Neil French, worldwide creative director at the Ogilvy & Mather Worldwide unit of the WPP Group, who is in Singapore Lukee Sullivan, chief creative officer at West Wayne in Atlanta.
Mr. Goldsmith, who will also work on regional and worldwide creative projects, had most recently been chairman and chief creative officer at the Lowe USA unit of Lowe Worldwide, New York, part of the Interpublic Group of Companies.
* Kevin Roddy, associate creative director at Fallon New York, part of the Fallon Worldwide unit of Publicis, was named creative director, responsible for day-to-day management of the creative department.
Both are now handled by divisions of the Young & Rubicam Brands unit of WPP; the creative duties are at Young & Rubicam Advertising and the direct-marketing duties at Wunderman.
