Imagine: How Creativity Works, his third book, dissects the creative processes of Bob Dylan, WH Auden, a surfer with Asperger's syndrome and many others.
Where Goldsmith believes that the creative processes brought on by new technologies, like word processing and programming, are reinventing writing, Hertz sees image manipulation algorithms, and widespread editing techniques, as shifting the parameters of imagery in the 21st Century.
A recent breakthrough study on creativity at Stanford found that analyzing and thinking about a problem blocks the creative processes that can solve it.
It's an argument that the goods -- and the creative processes that produce them -- aren't worth having.
Still, even his critics say he is involved in the creative processes of his company far more than others in the same position.
Including drawings, studies and source materials relating to many particular paintings, it sheds light on the creative processes of a great American original.
