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The word "consumer" is correct and usable in written English
It can be used to refer to people who buy goods and services. For example, "The consumer has many choices when it comes to selecting a product."
Dictionary
the consumer
noun
One who, or that which, consumes.
Exact(59)
"The consumer is smarter.
The consumer agency?
Will the consumer recover?
"Cut the consumer crap.
"The consumer agency changes that.
"The consumer is pulling back".
"The consumer is coming back".
Obviously, there's the consumer function.
It's confusing to the consumer".
Then there's the "Consumer Pig" video.
The consumer drops the burger in disgust.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com