Sentence examples for the concrete message from inspiring English sources

Fig. 5 The abstract message Fig. 6 The concrete message.

H2 predicted that the concrete message would produce higher purchase intention for Koreans.

H1 predicted that the concrete message would produce more positive attitude toward the company for Koreans.

The concrete message did not have a significant effect on perceived CSR (b = .02, p = .92).92

Additionally, Koreans showed greater purchase intention in response to the concrete message than to the abstract message because the concrete message was perceived to be more clear, and it contributed to generating higher perceived CSR.

The concrete message did not have a significant effect on perceived message clarity (b = −.13, p = .62).62

Essentially OWL-S provides a description of the semantics of the messages exchanged by the service (process model), and a description of how this semantics maps onto the concrete messages exchanges (grounding).

c is the total effect, which refers to the effect of concrete message on outcome variables without two mediators, and c' is the direct effect, which refers to the effect of concrete message on outcome variables after controlling for two mediators.

Two-way ANOVA results revealed the relative advantage of concrete message on attitude toward the company and purchase intention among Koreans (vs. Americans) with high (vs. low) uncertainty avoidance.

We found the positive effects of concrete message on attitude toward the company and purchase intention were more prominent for Koreans with high uncertainty avoidance than for Americans with low uncertainty avoidance.

In other words, individuals with high uncertainty avoidance, compared to those with low uncertainty avoidance, would perceive the CSR campaign with concrete message components as more clear and understandable and perceive the company as actively incorporating charitable activities into its business.