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Here is the conceit of the painting.
TM: What's the conceit of "Finnegans Wake" then?
Such is the conceit of the shows at least.
Isn't that sort of the conceit of every interview?
The conceit of the series is simple - travelogue cookery.
JM: Yes, that is the conceit of our time.
That was the conceit of the Cold War's greatest comedy, "Dr. Strangelove," and it was the conceit of North Korea's recent rocket-launch extravaganza.
The conceit of Penn's book is simple: He needs a new bike.
The conceit of a found manuscript was a convention of the Platonic dialogue.
The conceit of the boss going undercover is of course set up.
Even when the conceit of the joke is outdated, it still somehow works.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com