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Discover Ludwig'the charm' is correct and usable in written English.
You can use it to refer to an attractive quality that someone or something has. For example, "The charm of the old house was undeniable; the moment we stepped inside we knew we had to buy it."
Dictionary
the charm
verb
To seduce, persuade or fascinate someone or something.
Exact(60)
"Third time's the charm".
The charm is fading.
And the charm!
Well, the charm has continued.
That adds to the charm.
FIFTH time's the charm, apparently.
(Twenty-three is the charm).
Gradually however, the charm faded.
"3rd time's the charm.
The charm offensive flopped.
The charm overwhelmed me.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com