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He went on to conduct The Book Programme (1974-80), and buzzed around the world for Robinson's Travels (1977-79).
The award-winning Sky Arts has achieved a breakthrough with smart branding, married with regular strands, such as the Book Programme.
Back in the 1970s, he said, there were two programmes, The Book Programme with Robert Robinson and Read All About It with Melvyn Bragg.
He also hosted The Book Programme (1973 80), which included reviews and interviews with authors (most notably the last interview given by novelist Vladimir Nabokov), and a series of popular TV travelogues.
For example, his account of a London lamplighter's craft (collected in Inside Robert Robinson, 1965) deserves to be remembered, and his interviews with great international writers for The Book Programme in the 1970s should be collected and preserved in print.
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Recently interviewed by Mariella Frostrup for the Sky Arts programme The Book Show, he was asked to select a fictional character that best represented him.
But the most intriguing of these chapters is on Flannery O'Connor, whose southern gothic was schooled, Greif shows, on certain staples of the crisis-of-man debate: the "great books" programme at the University of Chicago, the new centrality of Catholic and Protestant theology in arguments about post-war civilisation.
Remarks about children's books made by Martin Amis on the BBC's new book programme Faulks on Fiction, broadcast this week, have caused anger and offence among children's writers.
Look for a book programme on the BBC and you will find one on the Radio.
Now it has dropped the sponsorship, dropped the relays, and more puzzlingly long since dropped its book programme.
What you won't find is a book programme on any of the main BBC channels.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com