The average order was for $200".
The average order is about $100.
"The average order size goes up unbelievably".
The size of the average order on tablets, particularly iPads, tends to be bigger than on PCs.
The average order size in Bonobos' stores has proven to be twice that of online, with a higher proportion of new customers also coming through the guideshops.
AzoogleAds promised to pay these affiliates $6 for each order received, figuring that the average order would be for several decks.
That helped push the average order size to $130 compared with $113 last year, according to Chuck Davis, the chief executive of BizRate.com.com
She did say that the average order size on her site was nearly $500, with paintings typically selling for $1,000 to $3,000.
The average order size and average profit margin have been higher than the company expected, so it only needs 3,000 orders to break even.
Although customers typically order more frequently from the site when they do not have to pay shipping charges, Mr. Fuller said the average order size drops.
During the summer, Skip Trevathan was hired as chief operating officer, and was commissioned to increase the deliveries per hour, as well as the price of the average order.
