Third, because our military might is not the only source of power, of our power in the world, we must deploy all that is in the American arsenal: our diplomacy, our intelligence system, our economic power, and most importantly, the appeal, the extraordinary appeal that through centuries has made us who we are, the appeal of our values and our ideas.
Most, indeed, of this elegantly constructed essay is about why an unrivalled military and economic power still needs allies or partners, and why, as world leader, America should rely also on the soft, persuasive kind of power: the appeal of its values and culture.
Likewise, it was the appeal of America's values -- and the vision of wise leaders who were willing to engage in a war of ideas -- that assured victory over communism in the cold war.
It was the appeal of America's values -- and the vision of statesmen like Jefferson and Franklin who were willing to engage in a war of ideas -- that won us independence.
Research has demonstrated that the public assigns similar importance to genetic and behavioral sources of risk across a wide range of adult diseases, supporting at face value the appeal of gene-environment susceptibility testing [ 6, 13, 14].
Though Cruz is demonstrating that Christian voters remain an important faction, the appeal of social conservatism and "family values" is no longer enough to build a nationwide strategy.
The appeal of small to midsized players (valued at roughly $1 billion or less) lies in the specialized nature of most sector contracts.
Built in large numbers, they lack even the appeal of relative rarity, so their negligible value makes them candidates for cash-for-clunker rebates.
Falling interest rates in the United States have exerted a powerful force on currency values by damping the appeal of dollar-denominated assets.
That is an important part of the appeal and value of the FT. It is something Nikkei think is very important and I know that because we've had very clear discussions about that.
