He said: "It's about getting people to organise themselves sufficiently to manage the amount of content a local publisher exploits.
Not a two-fold increase but a 20-fold increase in the amount of content a local publisher exploits".
He is realistic about the amount of content the platform can host, particularly now the Olympic moment has passed.
"We've seen an explosion in the amount of content we're acquiring from the community," Mr. Sullivan said.
But the problem is, it's not growing as fast as the amount of content it's attempting to support".
The amount of content published by the Guardian has increased and, as cuts are made across the industry, there are proportionally fewer subeditors.
"But given the amount of content rights it currently holds and its market position, it is less clear that limiting distribution of its sports channels would harm competition.
"The scale of the world, the amount of content we build is a major challenge," says a workflow engineer, Brandi House.
In addition to those upgrades, executives at Hearst said they expected to increase the frequency and the amount of content that the magazine publishes on its Web site.
Mr. Kennedy said another goal was to get editors in the regional bureaus back into reporting, which would increase the amount of content, and to reduce the number of people who work on an article during a news cycle.
But the review, conducted by the conservative education commentator Kevin Donnelly and the public administration professor Ken Wiltshire, also resulted in recommendations aimed at increasing the amount of content about western civilisation.
