First, there was "the signal," he says, followed by the ability of broadcasters to bring "the very best in programming, your favorite shows, right to your home".
It found that premature regulation of the new platform might stifle the market-driven development of the service, that it should be based upon existing standards, and should not restrict the ability of broadcasters to tailor local content.
"The infusion of additional foreign capital has the potential to enhance the ability of broadcasters to use their spectrum to serve the needs and interests of their communities," Wheeler said.
The Federal Communications Commission, under heavy political pressure, is preparing to loosen rules that limit the ability of television broadcasters to own other communications properties.
The gains in the cable upfront market, as well as the ability of the broadcasters to match or slightly exceed their results from last year, are among the reasons that several forecasters have increased their estimates for total ad spending this year in the United States.
In his testimony, Mr. Fuller said the newspaper business had changed markedly in the three decades since the cross-ownership rules were adopted and limited the ability of a broadcaster to own a newspaper in the same city.
Amazon-owned game-streaming site Twitch today announced a series of changes coming soon to its mobile application, the most notable of which is the ability for broadcasters to stream directly to their channel from the app itself.
"The ability of Btv and similar broadcasters across the continent to obtain rights to the tournament has - from the beginning - been compromised by the crippling financial demands of SportFive," he said.
Facebook Live, the social network's live video streaming platform, received a series of updates this week, the most notable being the ability for broadcasters to "go live" from their desktop and laptop computers.
Ofcom was lukewarm on the ability of the BBC's "partnership proposal" with other broadcasters, outlined by the director general, Mark Thompson, last month, to fully cover the anticipated £235m annual shortfall in non-BBC PSB content funding by 2012.
Such broadcasters as The Walt Disney Co., Viacom and General Electric unit NBC have all filed a complaint in federal court concerning the ability of SonicBlue's ReplayTV digital-TV recorder boxes to let viewers skip the commercials attached to the programs they record.
