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Well, is the answer to make us all drive smaller cars that use less oil?
It is aimed at increasing energy efficiency – producing more effective vacuum cleaners that use less electricity.
Nike, for example, has invested in designing and making sneakers that use less material.
Of course, buying cheaper gas and driving cars that use less of it is desirable.
To make matters worse, Americans are driving less, in cars that use less petrol.
First, it developed or adopted components that use less power (Bluetooth 4.0, for example).
It also suggests technologically improved designs that use less power for the same level of brightness.
Aircraft manufacturers like Boeing and Airbus have responded by promising planes that use less fuel and produce less carbon dioxide.
There are financial benefits to installing light bulbs that use less energy or bathroom fixtures that limit water flow.
New technologies, such as brighter bulbs that use less energy, are used alongside old paradigms of control and surveillance.
This means putting a "high performance" template in place for producing buildings that use less heat and power.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com