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Searching for that special item?
"My gut feeling is that high-end, directional men's wear is very well suited for the online channel because men are less impulsive, more crowd-averse, brand loyal, and when they know the exact item they want to buy from the right brand, they don't mind paying for shipping and tolerate having to wait a few days for that special item," Mr. Neves says.
"Black Friday has always been and always will be about being first: first to open, first to price, first to offer that special item," said Michael Brown, a partner in the retail practice of A. T. Kearney, a global management consulting firm.
It's better to ask a customer to wait for a week while you order that special item for her, than to find yourself selling a large amount of surplus inventory at discount prices.
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KLM, which is based in Amsterdam, said it expected to break even on an operating basis in the fiscal year, but that special items would lead to a net loss.
In other words, after a product was pinned, say, 50 times, the pin would link to a hidden sale on Gilt where users could purchase that special, discounted item.
We asked around HuffPost's office, and here's what people had to say about the deep and hard-to-explain attachment they feel to that one special item in their closet.
If you can convince them that you have a special item that echoes whatever they say, you get super-special bonus points.
This is an important special item that may need to be ordered from an electric car conversion website.
If you have a special item that is important to you at home, don't say, "I don't think I'll need it," then you end up wanting the item.
Purchases After you do buy that perfect item for that special someone, there's one thing that you must do.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com