"When manufacturers came up with a machine that retails for $400, that price covers all parts," he said.
Today, his best-selling piece is Pouch L in a classic black and white cube print with a black leather trim that retails for €170, or $223.
Its Clos Apalta winery in the Colchagua valley produces a much-praised red that retails for $80 in the United States.
Kenneth Cole specializes in midmarket fashion accessories like a Meet U There loafer that retails for $148 or a women's spot print dress for $149.50.
Since 2008, ATDynamics has been selling the Trailer Tail an aerodynamic device that retails for $2,000 and mounts on the back of a semi-trailer to reduce drag and boost fuel efficiency.
The fact that Lex managed to define the sound of a moment in hip-hop with nothing but a laptop and a software program that retails for $250 makes him particularly vulnerable to copycats.
In 2006 it held the first Pitchfork Festival; in 2008 it launched video site Pitchfork.tv; and in 2013 it released the Pitchfork Review, a quarterly journal that retails for just under $20.
Pure Digital is a privately held company that makes Flip Video, which is a small, handheld digital video recorder that retails for $150.00 and up.
In August, Sony launched its own cut-price device, the so-called Pocket Edition, a reader with a 5-inch diagonal screen that retails for just $199.
This is, after all, a car that retails for around $51,000 and, for most buyers, its pedigree is more Fleetwood than hauling wood.
