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I would argue instead that purpose is a driver of profit.
A recent survey from EY saw broad agreement that purpose is more important than shareholder value, but no clear definition of what purpose is.
Academics, business experts, and even doctors make the case that purpose is a key to exceptional leadership and the pathway to greater well-being.
Themselves Include roles that purpose is to act out personally-driven agendas, attitudes or emotions.
Duncan: In planning a meeting, you suggest that "purpose is your bouncer" is a good rule to follow.
And that purpose is life.
And that purpose is to please Jeremy.
Often, that purpose is helping somebody else.
Philosophy will help us understand what that purpose is.
The last misconception is that purpose is stable over time.
But I don't believe that purpose is a meaningless construct.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com