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Now Disney has made its move for Maker Studios, with its 55,000 channels, 380m subscribers and 5.5bn monthly views on YouTube – despite recent reports that Maker had been losing up to $3m a month as it struggled to make advertising revenues outweigh the costs of running its network.
Maker recently launched its video site, called Maker.TV (powered by the Blip player that Maker bought last year).
"I feel like I was misquoted in the WSJ and I'm really happy with the work that Maker has been doing for me," tweeted Kjellberg.
Even if we assume that Maker got a very generous valuation back then (say 10x), its revenue couldn't have been more than $30m.
But we do know that Maker was evaluated at $300m about six months ago, when it went through another round of funding.
But he made clear that Maker's Mark could still "avail itself of our laws to protect its assets".
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Instead, it is more likely that makers of netbooks oversold a product that underperformed.
It does not have software that makers of tablet computers want.
In particular they are more sceptical that makers of content and hardware belong together.
Small wonder that makers of electric cars see it as the market of the future.
Wired noted that makers of the ad-blocking tools are already at work on a counterattack.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com