And this season of The Fall does seem to be going out of its way to underline that it understands its female victims are not mere bodies.
Facebook has recently undertaken a massive apology ad campaign on TV, bus stops and elsewhere, touting that it understands its responsibility to keep elections and users' data safe.
While Facebook is trying to convey that it understands its responsibilities, the black mark left on public opinion by past behavior may prove permanent.
Tumblr apparently made only $13 million in revenues last year but CEO David Karp apparently thinks the site is "ready" to make more now that it understands its users, according to Yahoo CEO Marissa Mayer.
Tokyo Electric Power (TEPCO) has not demonstrated that it understands its responsibility as owner/operator of the Fukushima plant now hideously crippled following nuclear meltdown.
A company representative stated that it understands that its guests have individual dietary needs, and as part of its "Have It Your Way" promise, Burger King offers menu items for individuals with gluten sensitivity.
"A business must at the beginning of the process ensure that its contract is watertight, ensure that it understands what jurisdiction covers the agreement, and check that its standard terms and conditions are up to date".
Borders, the second-largest book chain in the United States, added that it "understands the impact of its decision on the affected parties".
The next stage needs America to make clear that it understands Iran's concerns, and is prepared to use its influence accordingly.
Apple is less cautious than LG in describing the capabilities of its "virtual personal assistant" application called 'Siri' Applee says of Siri that "It understands what you say.
Impossible's sizable round isn't surprising, given its ambitions — though Temasek might have first had to demonstrate that it understands the company.
