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Risperdal, a cheaper Johnson & Johnson drug that goes generic in a year and a half, did even better.
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Merck is counting on her team to help come up with a successor to Fosamax, the formerly $3 billion-a-year bone drug that went generic last year.
This novel proposal involves the application of design thinking to define the value proposition integrated with a PSS oriented business model creation, that goes beyond generic methods normally applied; and the specification of business process architecture to support PSS implementation.
The company has hoped it would help replace top-seller Diovan when that drug goes generic.
In order to be successful with personalization, companies needs to create a connection with customers that goes far beyond generic marketing.
The FDA advisory committee voted 15-to-2 late Thursday to recommend short-term use of Xarelto, an oral drug that goes by the generic name rivaroxaban and prevents blood clotting after knee and hip replacements.
The methodology we suggest for optimal exploitation of sensorimotor stochasticity through learning is a generic principle that goes beyond the modeling of signal dependent sources of noise but can be generalised to deal with other kinds of control or state dependent uncertainties.
Recently, researchers have suggested an approach to tourism destination competitiveness that goes beyond conventional destination attributes to include, in addition, generic business factors of competitiveness.
They were first made popular by some burly, hairy, exhibitionist yet ultimately limp-wristed fellows of the 70s that went by the generic name of "clones".
Translation: you have to pay for the managing agent to answer questions that go beyond the generic information provided on the building questionnaire.
Lipitor goes generic in 2011.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com