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Bain told the audience today that engagements on Twitter ads are defining by clicks on links and retweets.
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Still, he says that engagement on the platform in the form of retweets, DMs, and other signals are positive.
Prior to M&C Saatchi's news, we already knew that engagement on tablets tends to be more sustained than on smartphones.
This is interesting in that tablets are still far behind phones in terms of market penetration, but it's clear that engagement on them is high enough that it merits disproportionate attention from content creators.
At the time Napkin Labs was beginning to shift its strategy, it was also hearing a lot of feedback from brands that engagement on their Facebook pages was low and they wanted new ways to interact with fans in more meaningful ways.
Does that mean that engagement on its own was enough to bring him away from repression?
Recently it was shown that engagement of CD40 on T cells can serve a costimulatory function [6].
Recent observations support the notion that engagement of ARs on brain endothelial cells modulates BBB permeability in vivo.
These data suggest that engagement of FcγRs on immune cells by trastuzumab Fc is required for HER2 downregulation in cancer cells.
Our previous studies have also shown that engagement of different TLRs on DCs produces divergent type of adaptive immune responses.
"We got a lot of user growth in the beginning but basically saw that the engagement on the product was very low… It was possible then to also upload photos but it wasn't the intended behavior.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com