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Indeed, Dan Feehan, C.E.O. of Cash America, remarked at a Jeffries Financial Services Conference in 2007, "[T]he theory in the business is [that] you've got to get that customer in, work to turn him into a repetitive customer, long-term customer, because that's really where the profitability is".
If a company's Web server is in New York and its customer is in Los Angeles or Perth, Australia, for that matter getting content to that customer in a fast and dependable manner can be quite a challenge, particularly during times of intense demand.
"When they have that customer in their chair they build up a rapport with them, they build up a trust," she said.
With that customer in mind, Rocky Mountain Tracking, a GPS firm that mainly sells trackers to companies looking to monitor their fleet vehicles, recently created a monthly rental plan for its personal tracking device, called Ghost Rider.
Note that this quantity need not be positive; it may be that the optimum amount to spend to acquire a customer is more than the contribution generated by that customer in the first year.
A one-time purchase is great, but there's no guarantee that you'll get more revenue from that customer in the future.
Similar(46)
And that customer is first in line with the builder.
Yet that customer will leave in a flash if a better deal is offered elsewhere.
That customer base produced $188 million in cash last year, but is atrophying as dial-up customers disappear.
He insisted that customers in the UK received "extraordinary value".
On the basis of the assumptions it can be concluded that customers in the selected area procure the nearest center.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com