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But it does mean that communicating the science of science communication matters, too.
Balkwill believes that communicating outside the scientific world improves communication within her group.
It is notable, however, that communicating with colleagues was rated as more important than communication with patients in our study.
It has also been shown that communicating with patients about medical evidence increases their knowledge regardless of the communication tools used [ 19].
He's the first to say, however, that communicating with humans didn't come naturally.
He adds that communicating this strategy within his organization "is a cultural challenge.
It's a bit of a shock to think that communicating with Fonseca could be as easy as that.
Matthew Sherrington, director at Inspiring Action Consultancy argues that "Communicating complex issues simply on social media is not easy, and not necessarily desirable.
At Action for Children, based on directly researching the views of commissioners, we decided that communicating better and strengthening our brand are critical to this.
"The media has become so diffuse that communicating ones' message requires a lot more work than it used to," he wrote.
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Scientists need to understand that communicating science to the public is very different from communicating it to one's scientific peers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com