On one level, she was spoofing the catchwords that characterize art movements.
Its final version was condensed into a list of catchwords that were serving as memory hooks representing the detailed questions in order to create a natural conversation.
Buzzwords or jargon are catchwords that are trendy to say but that don't really mean anything.
In the final paper within this theme, author Iona Heath opens with the challenging and thought-provoking statement that quality is a contemporary catchword "that seldom has real substance and all too often become a slogan for the exercise of power" [ 27].
Over the past few years, that has become a catchword of his administration, used especially often when Mr. Hu is confronted with thorny situations that elude ready solutions, like domestic social unrest or a rising China's impact on the outside world.
"It's a bit of an opportunistic practice," said Burt Alper, principal at Catchword Branding, a consulting company in Oakland, Calif.
"If you think of her as a product, she was able to accomplish a lot," said Burt Alper, principal at Catchword Branding, a consulting company in Oakland, Calif.
Is that the new deflection catchword?
'Any career starts with a decision' was the best catchword I could come up with that day.
Yet entrepreneurs should think hard about this decision before giving in to a rush of pride, says Burt Alper, co-founder and strategy director of Catchword Branding, a San Francisco-based marketing boutique that specializes in naming companies.
