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One result of making it easier to find better products is that businesses will be rewarded for building better products — ones that are personalized and designed around people.
Karin Jobst photographs city landscapes — streets or lots — that are personalized by being titled with people's names, like "Detroit for John, Mary Lou and Mr. Duke".
Today, the low-rider craze has grown into a $1 billion a year business, according to Lonnie Lopez, editor of Low Rider magazine, and includes "slammers," imported vehicles like Honda Civics and Toyota Camrys that are personalized by individual owners.
"What we've been trying to do is to connect with our customers on relevant topics that are personalized," said Erica Bigley, digital marketing manager at the Ford Motor Company in Dearborn, Mich.
They are the ultimate car accessory: nonessential, highly individual and oh-so-cool license plates that are personalized to highlight their owner's status, wealth or tongue-in-cheek humor.
Finally, as more of the economy moves towards higher-quality products that are personalized, we also expect to see the emergence of new services that are social by design to address the large worldwide problems we face in job creation, education and health care.
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There are two common versions people use, one that is personalized for the birthday person and another that is just general, for example if there is more than one birthday person.
To make that amazing person feel even more special, get a card that is personalized.
This desire for enrichment that's personalized led Road Scholar last year to introduce "flex programs": international tours that provide travelers with free time to pursue their own interests.
Of Vocabulary.com, Mr. Zimmer said, "The technology makes it possible to create a dynamic learning environment that is personalized to the individual".
This will be enhanced by improving technologies that can facilitate a system that is personalized, predictive and supportive of greater patient empowerment and engagement, leading to better outcomes and lower costs.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com