But it wasn't until UberX, providing a better ride for 40% less cost than a taxi does, that adoption occurred on a mass scale and fundamentally changed the transportation industry. .
It took so long, he explains, because "you need something on a mass scale that's reproducible, scalable, something that works in the capitol, in the urban areas, in rural areas, in suburbs, the interior, the area of the Amazon where you don't even have roads.
"I've actually thought: 'What is the point?' You can suspect a couple of people in your event – you just don't think that it would happen on a mass scale like that.
Taking advantage of technology, Schwab sees an opportunity to offer more of a hybrid form of investment advice that isn't compromised by commissions or investment banking, but operates on a mass scale that exploits his firm's tentacles into 6.6 million accounts.
With MTV's Headbanger's Ball or seeing a world premiere video by Van Halen or Motley Crue being debuted on MTV, it opened up a world that many on a mass scale would now catch a glimpse of their favorite band and rock star.
"We become more normal when we actually know what is going on — we are more unpredictable when we don't — on a mass scale that has interesting implications," he said.
Hyundai is behind the competition from Japan and the United States, as well as Volkswagen of Germany, in getting into the flex-fuel market, a field that is not tapped on a mass scale anywhere but Brazil.
It's like trying to mash up the sensibilities of Lars von Trier with Nancy Meyers to create an end product that will be appealing on a mass scale.
Given the flood of erroneous data from genome projects, there is an increasing need for computational tools that perform these corrections on a mass scale.
"Now, anyone in the world can write a computer program that commits absentee ballot fraud on a mass scale".
But what's most striking, when you read the newer pieces alongside the old ones, is the existence, despite all that's happened, of optimism on a mass scale.
