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"You don't want to look at something that's unappealing," said Laurel Minakan, manager of health promotions at the Southern New England Telephone Company.
When it introduced the blindfold tests last year, Febreze was challenging "the conventional wisdom that says, Don't show consumers any imagery that's unappealing," said Chris Raih, the managing director at Zambezi, a Los Angeles-based agency that specializes in sports and entertainment brands.
That's unappealing, fifth-place baseball.
"That's unappealing to swing voters".
If anything, disruption is celebrated to a fault, and if Airbnb quietly tosses hotel chambermaids to the wolves, well, that's unappealing grunt work, anyway.
Similar(55)
They'll reject insurance plans that are unappealing.
For some, earlier in the fifteenth century, it was the seemingly inelegant Latin of scholastic philosophers that was unappealing.
Cons: Some minor features that are unappealing to professional photographers.[6].
That was unappealing.
Earlier research has shown that people defer tasks that are unappealing, difficult or expensive, which is no great surprise.
When he slicks his hair back, he refers to it as 'the Michael Douglas in Wall Street.'" Fashion often looks to invigorate things that are unappealing, even unethical – fur, for example.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com