Used and loved by millions

Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

that's the objective
Grammar usage guide and real-world examples

Alternative expressions(5)

that's the goal

that's the aim

that's the purpose

strategy

objective

Table of contents

Usage summary

Human-verified examples

Expert writing tips

Linguistic context

Ludwig's wrap-up

Alternative expressions

FAQs

Human-verified examples from authoritative sources

Exact Expressions

17 human-written examples

"Quality is the subjective thing, and then the satisfaction, the engagement, that's the objective signals that people are actually enjoying this.

News & Media

The Guardian - Tech

"We obviously want to be the most successful club in Scotland, that's the objective, but to do it on a sustainable basis".

News & Media

BBC

"They are getting ready for a ground offensive on Sanaa, that's the objective," Charles Schmitz, a professor at Towson University and an expert on Yemen, told VICE News.

News & Media

Vice

That's the objective at the top of the Women's Equality party's list of core objectives.

News & Media

The Guardian - Opinion

That's the objective behind it.

News & Media

The New York Times

That's the objective reality of the situation.

News & Media

The Economist

Human-verified similar examples from authoritative sources

Similar Expressions

43 human-written examples

In many cases, it is the very rejection of the enemy's norms and rules that is the objective.

Science

Journal of International Humanitarian Action

It is the journey that is the objective".

News & Media

The Guardian - Film

So, if that is the objective, in my view it's already achieved.

News & Media

The New Yorker

"This mirrors the federal law, that was the objective," he said.

News & Media

The Guardian

The study takes a phenomenological approach, as it is 'the participants' perceptions, feelings, and lived experiences that are paramount and that are the objective of study' [ 28].

Science

Human Resources for Health

Expert writing Tips

Best practice

Use "that's the objective" when you want to clearly and concisely state the primary goal or aim of a project, strategy, or action. It's best used in situations where clarity and directness are valued.

Common error

While "that's the objective" is generally acceptable, avoid overuse in highly formal writing or presentations. In such contexts, consider alternatives like "the objective is" or "the primary objective is" for a more polished tone.

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

89%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "that's the objective" functions as a statement of purpose or intent. It succinctly identifies the desired outcome or goal in a given situation. As Ludwig AI can show, it's commonly used to clarify aims in various contexts.

Expression frequency: Common

Frequent in

News & Media

50%

Science

21%

Formal & Business

14%

Less common in

Wiki

Encyclopedias

Social Media

Ludwig's WRAP-UP

In summary, "that's the objective" is a common and grammatically correct phrase used to clearly state a goal or desired outcome. As Ludwig AI confirms, it appears frequently in news, science, and business contexts, indicating a neutral to professional register. While acceptable in most situations, more formal alternatives may be preferred in academic writing. Related phrases include "that's the goal" and "that's the aim", offering slight variations in emphasis. When using this phrase, ensure it aligns with your intended level of formality and context.

More alternative expressions(6)

Phrases that express similar concepts, ordered by semantic similarity:

that's the goal

Replaces "objective" with "goal", a more general term for desired outcome.

that's the aim

Substitutes "objective" with "aim", emphasizing intention and direction.

that's the purpose

Uses "purpose" instead of "objective", highlighting the reason for doing something.

that's the intent

Replaces "objective" with "intent", focusing on the planned or desired result.

that's what we're aiming for

Rephrases the statement to emphasize the act of striving toward a goal.

that's what we're striving for

Similar to the previous alternative, but uses "striving" to suggest effort and determination.

that's the desired outcome

Specifies "outcome" as the focus, highlighting the result to be achieved.

that's the end goal

Adds "end" to emphasize the final result being pursued.

that's the ultimate goal

Stresses that it is the final and most important of something

that's the long-term goal

Specifies that it is an overall plan for something.

FAQs

How can I use "that's the objective" in a sentence?

You can use "that's the objective" to clearly state a goal. For example, "We need to increase sales by 10% this quarter, "that's the objective"".

What can I say instead of "that's the objective"?

You can use alternatives like "that's the goal", "that's the aim", or "that's the purpose" depending on the context.

Which is correct, "that's the objective" or "that is the objective"?

"That's the objective" is a contraction and is generally acceptable in most contexts. "That is the objective" is more formal and may be preferred in academic or very formal writing.

What's the difference between "that's the objective" and "that's the strategy"?

"That's the objective" refers to the desired outcome or goal, while "that's the strategy" refers to the plan or method used to achieve that goal. The "strategy" is the means, and the "objective" is the end.

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Table of contents

Usage summary

Human-verified examples

Expert writing tips

Linguistic context

Ludwig's wrap-up

Alternative expressions

FAQs

Source & Trust

89%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Most frequent sentences:

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that's the objectiveGrammar usage guide and real-world examples

that's the objective
Grammar usage guide and real-world examples