Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
that's not important
Grammar usage guide and real-world examplesTable of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
59 human-written examples
You remember everything that's not important".
News & Media
If something comes into your inbox that's not important, just move it to your @SaneLater folder.
News & Media
It's something that's not important, but is important to me.
News & Media
A virus usually tries to target something that's important, rather than something that's not important.
News & Media
Cross off your accomplishments and take off anything that's not important.
News & Media
Test this on a document or paper that's not important, so that you can see the effect.
Wiki
The last bit sounds like every girl's nightmare, but that's not important now.
News & Media
But that's not important".
News & Media
But that's not important now".
News & Media
"That's not important," she replied.
News & Media
But that's not important right now.
News & Media
Expert writing Tips
Best practice
In dialogue, this phrase can effectively characterize a person as being focused, dismissive, or mysterious by withholding information.
Common error
Be cautious when using this phrase in interpersonal communication. While it is grammatically correct, telling a colleague or friend that what they said is "not important" can be perceived as belittling. In professional feedback, consider using "less relevant here" instead.
Source & Trust
94%
Authority and reliability
4.8/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "that's not important" functions as a declarative clause used to negate the significance of a preceding statement or object. In the examples provided by Ludwig, it often acts as a transitional element, allowing a speaker to acknowledge a fact while simultaneously dismissing it to maintain focus on a different subject.
Frequent in
News & Media
85%
Wiki
10%
Personal & Narrative
5%
Less common in
Science
2%
Encyclopedias
1%
Legal
1%
Ludwig's WRAP-UP
In conclusion, "that's not important" is a highly versatile and frequently used phrase in modern English. Based on data from Ludwig, it is a staple of journalistic prose, used to create narrative tension or simplify complex explanations. While perfectly acceptable in most contexts, writers should be mindful of its potentially dismissive tone in sensitive dialogues. Its strength lies in its simplicity and its ability to act as a powerful verbal pivot, ensuring that the most critical information remains at the forefront of the audience's mind.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
that doesn't matter
Shifts the focus away from the significance of an event or detail.
that's irrelevant
More formal and specifically denotes that the point has no connection to the current topic.
that's beside the point
Idiomatic way to say a detail is distracting from the main argument.
it's of no consequence
Highly formal expression suggesting a detail will not affect the outcome.
it's insignificant
Emphasizes the small scale or lack of value of the subject.
that's not a priority
Suggests the item might be important later but is not the current focus.
it carries no weight
Metaphorical way to say a point lacks influence or importance.
that's trivial
Suggests the point is minor, common, or even slightly silly.
it's negligible
Implies the importance is so small it can safely be ignored.
that's a minor detail
Explicitly categorizes the information as secondary to the main narrative.
FAQs
How do I use "that's not important" in a sentence?
You can use it to dismiss a side detail and return to the main topic. For example: "I lost my keys, but "that's not important" right now; we need to leave immediately."
What can I say instead of "that's not important"?
You can use alternatives like "that doesn't matter", "that's irrelevant", or "that's incidental" depending on the context.
Is "that's not important" considered formal?
It is generally neutral. In very formal academic or legal writing, it is often replaced by more precise terms like "of no consequence" or "immaterial".
What is the difference between "that's not important" and "that's not relevant"?
While similar, "that's not important" refers to the value or weight of the information, whereas "that's not relevant" specifically means the information does not apply to the current situation or logic.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
94%
Authority and reliability
4.8/5
Expert rating
Real-world application tested