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"A lot of Page 3 girls," said Mr Mohan, "they're much more than models.
"If you take real people, comfortable with themselves, they're a much better 'sale' than models," Mr. Korant says.
After research, Mr. Bellissimo said, the agency decided that the ads ought to use actual people rather than models.
The science that points towards a sensitivity lower than models have previously predicted is still tentative.
The Arctic has been warming faster than other places, and faster than models tend to predict.
But at least the Sun can claim, via Mohan, that women can move on, if the Faustian pact appeals, to be "much more than models".
She noted that Just For Men tends to use models who "look like the nice guy next door" in their promotions, rather than models who look like models.
In pursuing Hollywood names, manufacturers are rationalizing that entertainers are more accessible than models, and at the same time more hip and alluring.
He said he worked from sketches rather than models, adding, "I'm not interested in making realistic forms".
It also appears to strike people in clusters, so there are fewer unreported cases than models assumed.
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Now it's clear there's no evidence from this energy-budget approach for a cooler-than-models future.
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