The team partners with companies like the roast beef sandwich chain Arby's for enter-to-win-via-text contests where winners — of a free meal or a coupon — are chosen randomly.
Beyond an unspecified number of ads, the campaign pushes out, in English and in Spanish, fact sheets, press releases, emails, tweets and smart-phone based texting contests intended to appeal to Latinos.
Racing fans can also vote for the horse that they think will win, via NBC's Preakness Stakes Lucky U Game text messaging contest.
The original ending of this episode (with the "choose your own ending" text message contest) was supposed to have Lois and Peter throw Brian out the window instead of giving Cleveland his one and only appearance in the episode.
In 2001, for example, at the Speaker's Corner building in Huddersfield, England, a tickertape-like display showed the results of a text-message poetry contest.
No we are all standing still, in the un-meaningful-employment line, thumbing our upgraded little personal communications devices, as if the answers to anything but text messages :-), trivia contests or restaurant locations are going to come out of those.
"This Week's Leann Challenge" asks a trivia question about Leann; "Leann's Mailbag" remarks on entries to the 'Candid Leann' photo contest and the text of miscellaneous inquiries.
SinglePoint will manage and execute multiple participation media campaigns such as mobile voting, sweepstakes, contests, and mobile text news alerts.
And contests can include text entries, photo or video submissions and links to other content such as blog posts or web site.
