So as they stand at this new fork in the road, we ask these companies one simple question – when will you choose to stop testing on animals?
We are already making these in the lab and testing on animals.
"They have been testing on animals for years and continue to do so".
The first was in 1990, when Estée Lauder and Revlon stopped testing on animals.
Once complete, the whole test might allow for the elimination of skin allergy testing on animals.
Well, he's entitled to his opinion... Clarins abandoned testing on animals in 1987 - the first French company to do so.
A controversial subject, many campaigners believe all testing on animals is unethical and should be banned.
Never before has there been a stronger incentive for cosmetics companies to quit testing on animals.
But while some companies have stopped testing on animals, getting them to do so hasn't been easy.
In British society, there is a lack of consensus on many issues: for example, abortion, laboratory testing on animals, the replacement of Trident.
Bioengineered skin complete with functioning hair follicles, glands and nerves has been grown using a new technique that could transform burns treatment and end cosmetics testing on animals.
