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The two were testing an idea for creating synthetic viruses using special self-replicating RNA.
"With the Web, you don't have any paper or printing costs associated with testing an idea," he continued.
"It would be foolish to waste massive sums of taxpayer funds testing an idea that has been hastily crafted".
Nauman had begun by testing an idea that anything an artist does in an artist's studio must be art.
Some researchers are even testing an idea, called the timing hypothesis, that starting hormone treatment early in menopause may help protect women from heart disease.
"That's okay because I was testing an idea, but a company's not going to want to do that". She is now working on ways to automatically collect and analyze handwriting samples.
Similar(48)
At the very least, road-testing an idea before launching, through solid consumer research and attitude mapping, can help avoid such epic business and reputation-damaging mistakes.
"This project has been a good way to road-test an idea," he said.
When people from different backgrounds come together to develop and test an idea, invention happens.
In their spare time, though, they decided to test an idea that is (slightly) more down to Earth.
And how you can use social media to test an idea before you try to sell it.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com