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"I helped do Jon Tester last time in Montana," he said, adding that, at the end of the Tester campaign, an average viewer was seeing pro-Tester spots twenty times a week.
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(Off-campaign tester) Campaigns' accessibility is valued in terms of good quality of care and answer to individual rights to testing.
Campaigns appear as a special opportunity to test: 'Since it's campaign time, I told myself I should not miss this opportunity.' (Campaign tester) Campaigns are also perceived as having a 'ripple effect' when individuals are encouraged by their friends or relatives, in addition to the campaign's information and awareness-raising aspect.
Tester's campaign went up with ads in March, mainly to counter the outside messages.
(Off-campaign tester) In such cases, the campaign's momentum may undermine individual consent.
Testers had been tested during campaigns (Campaign testers) or outside campaigns (Off-campaign testers).
They talk about AIDS everywhere.' (Counselor) These positive perceptions are shared by those who were tested during campaigns, those who were tested outside of campaigns, and even by non-testers: 'Everybody knows that it is simple that way, and it is free.' (Campaign tester).
I really appreciated it.' (Campaign tester) The convenience of testing during campaigns means that the degree of motivation required to test is lower than in the usual situations when testing is based on a voluntary request.
(Campaign tester) Providers also mention concerns about disclosure by those tested HIV-negative, which may indirectly reveal that someone is HIV-positive if he/she refuses to disclose: 'Amongst the youth it is difficult.
(Campaign tester) At the post-test stage, providers schedule extra appointments with HIV-positive clients to get them to accept their HIV result and to connect them with care.
Thus, some had to leave before getting tested because they did not have time to wait.' (Campaign tester) High attendance was confirmed by observation in VCT sites, particularly during the afternoon, when crowds were waiting in all available spaces, discussing, listening to information provided by a prevention worker or watching videos about HIV, some of them complaining about waiting time.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com