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What America West has done is to begin a three-week test of selling meals in the coach cabins on certain flights, to try to determine whether passengers will plunk down cash to be fed in the skies.
Delta said yesterday that starting today, its airport Crown Room Clubs in Atlanta, Chicago and Tampa, Fla., were beginning a 30-day test of selling meals, much like the meals now being sold on airlines that have cut back food service in coach cabins.
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Northwest Airlines, in fact, is planning its own test period of selling meals on board, starting next week.
As was noted in this space three weeks ago, two airlines, America West and Northwest, decided to test the idea of selling food on flights that no longer offer free meals.
As the take-out bags proliferated, though, many airlines decided to get in on the action by testing the idea of selling meals, prepared by regular airline caterers in marketing arrangements with premium take-out-food brands like Wolfgang Puck.
Such a potentially huge increase in sales is an important reason that the automakers are at least testing the business of selling on the Internet, in cooperation with conventional dealers who feel threatened by their online competitors.
This month HP is testing the idea of selling its own gear with all the handholding attached, essentially putting an HP label on Everdream's service.
Under strong (and often unpopular) leadership from Jürgen Dormann, Hoechst got out of chemicals and other noncore businesses and last year joined its pharmaceutical and agrochemicals business with Rhône-Poulenc, the French pharmaceutical company, to form Aventis. Now Aventis is testing the idea of selling its agrochemicals unit.
The new company, called "a mediocre corporation," is being designed to build up and test out new ways of selling products to customers online.
With that all behind them, the guys are ready to test out new models of selling goods online, through a series of "experiments" that the company will incubate through its "Mediocre Laboratories" division.
Only items that "have really stood the test of time" sell in Christian stores, said Bill Anderson, president of the CBA.
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