He is creating the platform with some 15 "test artists," arts-service organizations, a software-development company and an advisory board drawn from the arts and technology.
With boldness and humour, Wunderbaum remind us that the only art worth making is that which disrupts, challenges and tests artists and audiences – sometimes to the limits.
This week-long performance will, of course, test the artist's inner fortitude.
But when we started put our experience to the test with artists we had a formula that worked, it took a little time to gain that trust in our ability.
A brighter view has the industry test-marketing artists with a few songs online, enabling the major labels to spread their resources among a greater number of musicians and perhaps increasing their odds of success.
"Through rigorous testing with artists of all skill levels, we reconsidered how drawing tools work.
Spotify has already tested letting artists show GIFs during playback, and has partnered with Genius to show Behind The Music factoids, but this is real estate that could help artists earn more money as well as entertain fans.
To show here is a test of an artist's capacity and ingenuity.
Being assigned to liven up a car-repair shop for a film crew is a fairly good test for an artist, a team-player obligation that involves patience.
"It's the most virtuosic repertory," she said, "and also the greatest test of an artist's maturity and expressive gifts".
