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Nordstrom's Innovation Lab works on one-week experiments – someone has an idea and over the space of one week the team test a concept to see if it works for the customer or not.
At a time when broadcast networks are struggling with declining audiences and advertising dollars, CBS is using the program — which it calls an event — to test a concept meant to stand out from the pack and attract young viewers.
I don't know what will happen, but it seems like a great way to test a concept.
Cleverly sees books, and novellas in particular, as a great minimum viable product, a good format to cheaply and effectively test a concept.
She shows readers how to test a concept, and manage money and priorities, while staying true to the "tiny" movement ethos.
The two companies are going to test a concept that will use cameras in Toyota test vehicles to collect data from downtown Tokyo and use it to create high-definition maps for urban and surface roads.
Similar(51)
The distinctive new system opens the way for testing a concept behind general relativity known as the equivalence principle, which relates two different conceptions of mass.
DaimlerChrysler is testing a concept minivan with skylights and fully reclining seats, inspired by executive jet interiors and intended for the growing luxury-van market.
A few researchers began testing a concept that cycles of starting and stopping drug therapy might strengthen the immune system and help people battle H.I.V. Dr. Bernard Hirschel's team from the University of Geneva reported a modest reduction in the replication of H.I.V. after a small number of participants stopped drug treatment for three cycles.
Want to bypass the retail channel altogether when testing a concept?
We had them cut the sheets into small 2-inch by 2-inch squares and tested a concept of facial oil absorbing sheets.
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