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There have been some appalling howlers in terms of branding.
"In terms of branding efforts, it's important to know if a site is having a personal effect on an Internet user," said Mara Shelby, vice president for client development at Greenfield, adding that sites perceived by computer users as being fun and frequently updated are more likely to be visited regularly.
DNS.com no doubt benefited greatly from that three-letter domain name in terms of branding.
Sports and heritage minister Huw Lewis AM said: "It is not for government to tell football clubs what to do in terms of branding - and potential investment in any of our elite sports clubs is of course welcome.
In terms of branding and partnerships, One Kings Lane is able to participate early on with a number of successful marketing and development opportunities, including a significant part of the hit Bravo TV interior design reality show, "Million Dollar Decorators".
I suspect, however, that this is likely due to the mobile app's very focused feature set and directness in terms of branding – the artist and fan relationship isn't lost in a sea of generic social networking – and the fan's explicit intent in that they bothered to download the app in the first place.
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Quite a stretch in terms of brand extension.
But the Democrat remains way ahead of Romney in terms of brand recognition.
"And in terms of brand name, I think we've done that".
"In terms of brand extensions, ReadyMade is one of the most ideal types of media properties," Ms. Hawthorne said.
"We've been jockeying back and forth with American in terms of brand relevance for a long time now".
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