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The really scary stuff in social games was the Scamville nonsense where teens and pre-teens where being tricked into putting long term subscription charges on their parent's cell phone and credit card bills.
EU consumer authorities have been specifically looking into complaints about unfair terms and conditions, and looking for ways to tackle fraud and scams that mislead consumers when they are using the social networks — such as fake promotions to 'win a smartphone for €1' that also sign the user up to a hidden long term subscription for hundreds of euros.
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Specifically we're seeing SMS-subscription offers, which trick users into putting long term subscriptions on their mobile phones (or their parent's mobile phones).
Just 4% would consider a longer-term subscription.
Some of the giveaways around tablets when you sign up for a long-term subscription seems like really smart marketing to me".
"Innovating to create products and services that consumers want to pay for is the only way to guarantee long-term subscription revenue growth, and none of the policy proposals are designed to foster that kind of innovation," it says.
On these sites, those looking for dates are often offered a free short-term subscription to the service, but are then billed about $20 a month to post their own profile and reply to others' profiles (browsing is usually free).
The craze for sending text messages by phone started last year, when Globe introduced prepaid cards that enabled students (and soldiers) too poor for a long-term subscription to start using cellular phones, which can be bought cheaply.
Two of the industry's most profitable long-term subscription campaigns, the sweepstakes run by American Family Publishers and Publishers Clearing House, have collapsed in the last year after their tactics finally angered consumers to the point that they prompted lawsuits by the attorneys general of several states.
Three newspapers, The New York Times, The Boston Globe and The Washington Post, will offer a reduced price on the Kindle in exchange for a long-term subscription, but only for people who live in areas where their paper editions are not available.
With this change in business model for its most important product, Adobe is obviously giving up short-term revenue for long-term subscription income.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com