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In fact, Thinking Caps doesn't even use the term "sales".
And obviously long term sales are what ultimately matters.
But in the short term, sales will be stunted.
In dissent, Justice Breyer wrote that the term "sales" did not capture what the representatives did.
The problem of medium to long term sales forecasting raises a number of requirements that must be suitably addressed in the design of the employed forecasting methods.
Huang et al. (2002) argued that embarking on static examination of cooperative advertising is justified since promotion effects do not last long compared to advertising, and is primarily a driver of short term sales.
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Admen resent its emphasis on "persuasion", which predicts short-term sales but seems deadeningly rational.
Some automakers offer the free maintenance programs as short-term sales promotions.
But LNG is expensive, and generally involves inflexible long-term sales contracts.
So car-sharing will stimulate short-term demand for new cars while threatening a proportion of carmakers' longer-term sales.
Both executives declined to share their longer-term sales goals, aware that shifting government policies could suddenly change their outlook.
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