"It goes a long ways in terms of recognition," Mattern said.
"The 'truth' campaign is among the top three brands in terms of recognition among its target audience," Dr. Healton said.
Yet there is still a long way to go, the catalog essay argues, not least in terms of recognition.
"Pike got the shaft" in terms of recognition, Ms. Espinosa said, "because the history of the Spanish-American people has been historically underplayed".
"As an expansion team, a young club in M.L.S., winning those first two Open Cups were tremendous in terms of recognition, for our fans and for the confidence of our players," Schmid said.
The Syrian National Coalition, the opposition umbrella group that got together under watchful American eyes in Qatar in mid-November to replace the ailing Syrian National Council, has been given a hefty diplomatic boost in terms of recognition.
"It came out of such an amazingly alive period of understanding that thrust of the pelvis and that slash of the arms and that anger, that sexual anger about control and loss of control and all the issues we were fighting for in the late '80s in terms of recognition of the gay community," he said.
But if you asked the average television viewer to name a PBS documentary filmmaker, they would probably mention Ken Burns, creator of "The Civil War" and this season's "Jazz," who, in terms of recognition at least, is the Hertz to Mr. Grubin's Avis.
The jazz ambassadors benefited financially, of course, but also in terms of recognition.
