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The term "customer" means a requisitioning component or agency.
The term "customer experience" is ubiquitous in business these days.
But the term "customer" is among the most elastic in management theory.
We use the term "customer corridor" to portray the series of touch points that a customer experiences.
While I, too, cringe at the term "customer" and its grubbily commercial associations, I like its imputation of autonomy and infallible rightness.
BEFORE the fat lady began singing for Internet retailers in nearly every category, the term "customer acquisition costs" meant little to most Web merchants.
Similar(44)
It has helped 3M to establish productive, long-term customer relationships.
Ms. Meidan said the Taizhou refinery would help China establish itself as a long-term customer for Qatari oil.
By grateful staff?As a private company, however, Carlson has the scope to focus on building long-term customer relationships.
Older companies may have high legacy costs, but they have long-term customer contracts and plenty of cash flow.
Reasons for focusing on increased customer value are the long-term customer retention and high flexibility throughout the entire lifecycle.
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CEO of Professional Science Editing for Scientists @ prosciediting.com