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"Policymakers tend to frame their questions in terms of numbers," Bar-Sinai said.
Managers tend to frame decisions as yes-or-no questions instead of generating alternatives.
Research can also give us some insight into why bosses tend to frame things in a binary way.
When we have financial or other incentives to act contrary to our moral beliefs, we tend to frame such dilemmas as "business decisions" rather than ethical ones.
Americans tend to frame things in terms of contests and wars that must be won or lost, but many challenges are about hanging in there.
More traditional methods tend to frame efforts as "anti-alcohol" or "anti-rape", while social norming is more pro-information than anti-anything.
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The present occupant of the White House, who tends to frame every environmental issue in terms of jobs, is almost certain to raise the same fears.
Lomborg has become a high-profile figure due to his downplaying of climate change, although he tends to frame himself as an expert in international development.
The "marriage penalty" debate tends to frame the issue as one of family formation: how does the tax code affect a couple's decision to marry?
Schramm's rationale was typical of Hevesi partygoers, who tended to frame their attendance in negative terms — why they didn't want to not be there.
But as the raucous meetings in the summer of 2009 demonstrated, the tone of the meetings tends to frame the terms of the debate.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com