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For some companies, awarding stock options can seem like a tempting bargain, since there is no cash outlay and the tax benefits can exceed the original cost.
The "simple but well-targeted and ambitious scam" offered the victims a tempting bargain in which they were promised everything but frustrated with unnecessary requests until they handed over £1m, Ms Dhir added.
"Voting is a fundamental right, of course," she concedes; "but isn't the right to life, liberty and the pursuit of happiness of equal importance?" Given most people's disaffection with voting and with local politicians, it's a tempting bargain, to be honest.
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Keen gamers did turn out for late night events at Game stores as it offered tempting bargains on sought-after consoles, but managers at some outlets admitted they had expected greater interest.
Here lower prices have also tempted bargain-hunters back into the market.
They were tempted by bargains.
It may be tempting to go bargain hunting, but the prevailing opinion of investment advisers is that prices do not yet account for the difficulties that the industry is expected to face in the months, and possibly years, to come as the housing market deteriorates.
And then, days later, another email, tempting me with bargain basement prices on Fall boots.
As physical shop doors shut, virtual ones are flung open, tempting the nation with bargain sales, free downloads and, erm, accurate tax bills.
But even low-turnover funds can be tempted by the bargains created in sharp downturns.
Information within the cartel is compartmentalized, so that even when workers are caught and tempted with plea bargains they are unable to divulge much actionable intelligence.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com