The search for an "intro" – a striking opening paragraph that sums up the story and tempts the reader to read on – can be a desperate business.
A 'desktop simulator' is described in more detail in one of the chapters, tempting the reader to play with the ideas discussed in the book.
Jane Shilling in the Evening Standard called it a "virtuoso feat of storytelling" and a book tempting the reader to complete it at one sitting.
As seen by the poet Yahya Kemal or the historian and encyclopedist Resat Ekrem Kocu, by Gerard de Nerval or Gustave Flaubert, Pamuk's Istanbul keeps unfolding like a series of Rorschach tests, multiplying its ink-stained ghosts and tempting the reader with potentially infinite interpretations.
Put simply, it is a headline which tempts the reader to click on the link to the story.
Psychologically astute and precisely, lucidly written, the book can be read quickly but tempts the reader to slow down, the better to enjoy the subtleties and beauties held within deceptively simple sentences.
It may be tempting for the reader to consider this paper as a presentation of a model for predicting U.S. lung cancer mortality.
And power tempts". He warns the reader not to underestimate the influence of the small minority of extremists on the 70percentt of Muslims who are illiterate and the 100 million Arabs between the ages of 15 and 29, 28percentt of whom are unemployed.
By the end, the reader is tempted to agree with the historian Thomas Bailey, who, in 1966, rejected the ratings enterprise as a futile effort "to measure the immeasurable".
Where he fails, alas, is in organizing his material in such a way that the reader is tempted to keep turning pages.
"It's tempting to respond robustly, but the reader will be on the side of the customer, so keep your response balanced," says Weston.
