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The relentless drive by marketing departments has served up an increasingly adventurous array of gifts to tempt readers.
Long ago, the irreverent Al Jaffee invented another way to tempt readers to decode knotty problems, the Mad magazine "Fold-In".
This stark beginning, along with the setting and the cadences of Machart's prose, will tempt readers to think they're back in the country that's no country for old men, Cormac Land.
Of the £100,000 that Mrs Turney reportedly earned from her deal with the Sun and ITV, the newspaper probably paid the majority, he reckons, as it is desperate to tempt readers to its site with footage of the sailor reunited with her family.
"There is a trend of somewhat odd titles being used to tempt readers, such as Robert Galbraith's (aka JK Rowling) The Cuckoo's Calling or Jonas Jonasson's The Hundred-Year-Old Man Who Climbed Out of the Window and Disappeared," he said.
At least one reproduction of the concept will tempt readers of the Neiman Marcus Christmas book, and Chrysler says it could sell nine more replicas of the Tomahawk, perhaps through channels other than Neiman Marcus.
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Most good novels have veins of engaging questions running through the bedrock of their narratives, tempting readers to become miners, apt to strike it rich with enough digging.
It feels terrible to admit that I've modeled a story on an experience I've had, in part because I so rarely do this, and in part because it tempts readers to see me in the characters.
Later this area expands, acting as a shop window, announcing what to find inside, and crucially, tempting readers away from rival titles as they scan the papers on the newsstand on Sunday morning.
The AA Book of the Countryside and other books published by petrol companies and motoring organisations were part of a flourishing postwar literature that tempted readers out on to the road to seek the "authentic" English countryside.
The pleasure proofs tempt some readers to suppose that Socrates must have a hedonistic conception of happiness.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com