Temporary stores are popping up.
HMV has opened 10 temporary stores around Britain to meet demand for CDs and DVDs at Christmas time.
Before that, he took over an empty trailer under the High Line park, and had five teams of fashion designers and architects create a series of temporary stores.
Gordon McKinnon, director of operations at the shopping centre, said: "We've had a lot of requests from retailers wanting to open temporary stores".
One reason Mr. Kenig likes the temporary stores — in addition to the money they bring in — is that they give him a chance to test locations.
Comme des Garçons opened one of its clandestine temporary stores in a hard-to-find alley (Brunnenstrasse 152; 49-30-280-45-338; www.guerrilla-store.com).com
Unlike temporary stores and lounges designed to hawk clothes and cocktails, temporary hotels allow travelers to sleep in unique spaces (boats, tricked-out shipping containers) and forbidden places (public parks, racetracks).
Set in the central shopping strip of Mitte, the boutique, which has its grand opening tonight and is the first in a series of temporary stores, is stocked with more than 50 different items, including art books, accessories and design pieces, which you can't ordinarily find in Berlin.
And in the cases of chains like Toys RR" Us and Borders, there is little possibility that the temporary workers will become permanent because many are being hired to work in so-called pop-up stores — temporary stores on short leases.
Other temporary stores at the centre include the Kodak Express Print Lounge where people can have a coffee while having their photos developed and the Applause Store, which sells tickets for TV shows such as Britain's Got Talent and The X Factor.
THE green movement in fashion, in which designers do go on about hugging the planet with their biodynamic cotton henleys, would appear to be at odds with the "pop up" shop movement in fashion, in which the very same designers open temporary stores, lavishly redecorate them and then, when they close a few weeks later, toss all the fixtures, lights and displays to the curb.
