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The campaign characters, and the story they were telling, needed to be something that people would relate to, be touched by and feel important enough to spread to their friends and family.
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(#40, Mother of CF carrier; told needed second screening sample but was prewarned this is common and nothing to be concerned about.
"We feel very, very strongly that the 'don't ask, don't tell' needs to be resolved," he said.
And yet there is a strong argument that the F grade is just the sort of blunt truth-telling needed for schools that are highly regarded in the vaporous, unchallenged esteem of conventional wisdom.
I was told I needed surgery to fix the break.
They were told they needed to vacate by this weekend.
Her house, she told me, needed a new roof.
I was told I needed chemotherapy and that was it.
Schiller was told he needed a ticket.
"I was told I needed to slow down".
Kamala was told she needed a caesarian section.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com