"Winston Churchill: Walking With Destiny" is a handsomely produced, television-scale documentary with a split personality.
Pages dedicated to products have multiplied, with some achieving almost television-like scale.
Walls are covered with 1970s newspapers and there's plenty of Soviet paraphernalia, including old radios, television sets, scales and jars with pickles scattered around.
When Nestlé bought Perugina in 1988, however, the brand stopped advertising on television and scaled back print advertising, doing so only intermittently in the 1990s and ceasing altogether after that.
But inevitably, on a broader scale, television is a mirror.
As television tries to scale up with bigger-budget ventures like Boardwalk Empire, cinema is showing it where it gets off.
And it's enlightening to see exactly where this falling pop star fits on television's implacable scale of celebrity redemption.
In the 16 days before the elections, they plan more spending for television, on a scale that could change the way legislative campaigns are viewed, literally.
Tory grandees visibly winced on television as the scale of the defeat sank in - and Basildon, symbol of their salvation among Essex voters in 1992, went Labour on a 15percentnt swing.
The cash from Cegetel gives him more room to manoeuvre, and means he can defer the decision.Or perhaps he does have a grand new plan after all: to spin off Vivendi's American units—a movie studio, a record company and a collection of television assets—and scale back Vivendi to concentrate on telecoms and pay-TV in the French market.
