According to a report last year by Media Edge, a media services agency that is part of the Young & Rubicam unit of the WPP Group that is now known as Mediaedge CIA, television's "peak time" cost per thousand viewers for young adults was more than $94 during the 2000-2001 season.
W.W.E. also argues that the ratings falloff this year was explainable by any number of factors, from highly unusual competition to the after-effects of Sept. 11 to the history of wrestling on television, where peaks are often followed by plateaus, if not outright valleys.
In the oft-mentioned era of peak television, it's not just television shows that are tasked with distinguishing themselves from the fray the networks themselves have to figure out how to be noticed, too.
The long-running television medical drama Peak Practice is set in the fictional village of Cardale in the Derbyshire Peak District; it was filmed in Crich, Matlock and other Peak locations.
His 1990s hit show Seinfeld was lauded as the greatest show in small-screen history, an example of network television at its peak.
Recently, during the peak television season of Ramadan, satellite channels watched by millions across the region broadcast several serials dramatising the human toll of jihadist violence.
Murray's semifinal victory over Jerzy Janowicz drew a peak television audience of 13.24 million viewers, the biggest of the year in Britain.
The peak television audience for the final round of the Open Championship suffered a drop of around 75% on last year in the first broadcasting by Sky Sports of the oldest major.
Over multiple countries and languages and time frames, and with just eight lean episodes, this is elegant, bleak television, redolent of peak Scandi-noir thrillers like The Killing and The Bridge.
Flip from one channel to the next during peak television time -- the morning news hours, the local newscasts and prime time -- and chances are a politician is bragging about saving schools or resurrecting rural towns, leaving little space for mothers to hawk Tide or for Donald Trump to trumpet McDonald's.
