PCMag's John C. Dvorak says that demand may be high for an Apple-branded television set, despite Apple's current set-top offering.
He could thus clearly tolerate a few television reporters' apple-polishing queries: Any disappointments so far?
* On-stage appearance with Steve Jobs at WWDC * National iPhone television commercials * Apple retail programs, Apple direct e-mail pieces * iTunes App placement on the App Store * Placement on the "What Hot," "Staff Favorite," and "What's New" * Premier placement on the Apple iPhone store.
If the commercial is somewhat evocative of a well-known television commercial for Apple from 1997 called "Here's to the Crazy Ones," that may be no coincidence.
BETonSPORTS, meanwhile, advertises vigorously and gives elaborate parties to reward its big spenders; last year's celebration to mark the beginning of the football season featured celebrity guests like the television star Ashton Kutcher, apple martinis and a Carmen Electra burlesque act.
Instead of ranging through the market like cooks in a television commercial squeezing an apple, smelling a ramp, feeling up a chicken they tended to go where they knew they wanted to go, seeing at a glance if what they were looking for was there, and then quietly taking as much of it as they could get.
The new box will also get a faster processor and support for HDR video playback, and there should be better integration of live television services via Apple's own TV app, though exactly how this will work — and with what service — is one of the few remaining unknowns about Apple's big announcements.
Trend # 1 - Smart Televisions Thanks to devices, Netflix, Apple TV and Roku -- TV users have started to get a taste of what it feels like to enjoy a truly a la carte experience.
What about Apple televisions?
The Apple TV box ($229 at apple.com/appletv), requires a wide-screen television and is tied to the iTunes Store for much of its content.
