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The Vodafone Group in Newbury, England, yesterday named J. Walter Thompson, part of the WPP Group, as the first worldwide agency to handle its account as the company moves to a single mobile telephone brand.
The Vodafone Group in Newbury, England, said yesterday that it had named the Amsterdam office of Wieden & Kennedy as its lead agency, responsible for creating global campaigns as the company moves to a single mobile telephone brand.
So not any old psyllium husk but "Telephone Brand" psyllium husk, and winnowed not by some rural miller but in a factory that, to judge by the drawing, comes from roughly the same era as the telephone.
Mr. Wisk, who oversees worldwide advertising for the European business-to-business unit of Nokia, was selected from winners of Marketer of the Year Awards in 12 categories for his work promoting the Nokia mobile telephone brand when he was vice president for national marketing for Nokia in the United States.
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In a brief telephone interview Mr. Brand declined to explain his departure.
Mr. Harteveldt said that during one stay at a recently reflagged hotel, he saw a steady stream of hotel personnel in his room as they exchanged room service menus and changed nameplates on the telephone and the brand of shampoo in the bathroom.
Likewise, Lady Gaga's music video for Telephone featured nine brands in nine minutes: an example of how music videos are leading the charge in embracing cash from brands.
But Mr. Levine said in a telephone interview that the brand saw no reason to stop testing the market.
M. Pollak and Geoffrey T. Hellman The New Yorker, April 26 , 1952P. 31 The owner of a brand-new telephone, a Mr. Baker, celebrated its installation by calling Information on it to see if his number was listed.
The New Yorker, April 26 , 1952P. 31 The owner of a brand-new telephone, a Mr. Baker, celebrated its installation by calling Information on it to see if his number was listed.
The usability of voiceprint authentication using digits (random strings and telephone numbers) and sentences (branded and unbranded) are compared in a controlled experiment with 204 telephone banking customers.
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